There are rules for advertising a veterinary medicinal product. Advertising a veterinary medicinal product that has not been granted marketing authorisation is never permitted. Advertising a veterinary medicinal product that has been granted marketing authorisation is only allowed under strict conditions.
Advertising a veterinary medicinal product that has been granted marketing authorisation is only permitted if veterinary medicinal products are advertised that:
- are not exclusively available on prescription;
- do not contain psychotropic substances or narcotics as referred to in Lists I and II of the Opium Act.
Moreover, the advertising, in terms of content and the way it is done, must not be intended for the general public. This means that the marketing can only be directed at professionals.
The statutory basis for this is Article 2.19, section 1 of the Animals Act and Article 5.9 of the Veterinary Medicinal Products Decree.
The Royal Dutch Society of Veterinary Medicine (KNMvD) and the trade association of Manufacturers and Importers of Veterinary Medicinal Products (FIDIN) have adopted a Code for the promotion of veterinary products (the Code). The standards have been developed in more detail here.
The Code is monitored by an independent committee, the Committee for the Promotion of Veterinary Products (CAVP).
Any interested party (natural or legal entity) can file a complaint regarding violations of the Code. These are handled by the CAVP.
More information about the Code, the CAVP and complaints regarding violations of the Code can be found on the FIDIN website.